Let's begin with a Gen Z translation: "I love that for you! = I am so excited for you!" Maybe it makes you laugh or maybe you do not understand.

What is understandable is that navigating the latest generation can be confusing, but for marketing purposes we have always got to stay cognizant of all their trends. Since you are doing so, I love that for you!

To kick-off this journey, here are 3 key factors to consider when catering to the Gen Z Renter:

Technology, Technology, Technology

Our Gen Z clients spend hours on their phone every day. Without a doubt, they have grown up mastering advanced technologies. To sell them on their new home, you must embody the high-tech environment they thrive in.

This implementation starts online. Offering virtual tours on your site, providing chatbot services, renter tools, online payments, and having an active presence on social media will make a hip impression on the Gen Z prospect.

Some amenities that also fuel this factor are smart locks, high speed internet, a controlled access community, designated rideshare pickup/drop-off locations, allowing doorbell cameras, and a clubhouse that reflects a high-tech community. Sounds up to date, right?

Aesthetics- Please!

"They're always on Instagram and always at home- taking selfies." Well, it's more than just selfies. A top skill on a Gen Z's resume is Digital Marketing, many as entrepreneurs. Whether they are an influencer in need of aesthetic at-home content, or the consumer being influenced by the content- there are a few common styles this generation is looking for in their apartments.

Here are a few examples of what is out and what is in:

                                    OUT                                                                                        IN

-"Regular" Appliances                                                                                  -Stainless Steel Appliances

-Carpet                                                                                                            - Hardwood/Plank Flooring

-Laminate Countertops                                                                             - Granite/Marble/Quartz Countertops

-Wooden Cabinets                                                                                      -Fiberboard Cabinets

Some of these should seem familiar in all the new construction we have been seeing in the past few years. This is because we know that millennials are turning into homeowners and Gen Z is finally starting to leave the nest.

Trendy Community Amenities

These social butterflies also got through the pandemic and want to make up for lost time in building their fashionable lifestyles. Health, wellness, and of course their peers are all top priorities. 

Some trending amenities you can advertise to Gen Z include:

• Cycles (Ex. Peloton)
• Yoga Studios
• Meditation Room
• Shareable Bikes or if you're by the water- rentable kayaks!
• Grab n Go Market
• Movie Theatre
• Rentable Clubhouses
• Pet Friendly Policies, Bark Parks, Dog Wash Station
• Rooftop Lounge/Pool
• Work From Home/ Co-Working Space
• Car Charging Station
• Package Rooms/ Delivery Service (because nobody shops online quite as much as a Gen Zer!)

Reach and Keep Gen Z

If you are ready to flaunt your on-trend features to this generation; you have to keep modern day in mind. Market on their favorite digital platforms, collaborate with trending spots for outreach, and take time to understand this fresh lifestyle they are looking to fulfill. This generation is here for change, so get out there and do it with them! An open mind will get you leasing with this bold market in no time.