One of the common conversations we see on Multifamily Insiders relates to strategies to lease up a new property.  Similarly, we see other Insiders asking how to compete with new lease-ups that are hitting their own area.  So in this conversation with Katie Trevino Senior Regional Marketing Manager at Avenue5 Residential, she shares how she tackled both at the same time – marketing their new lease-up, Imber at Union Mills, in a market that featured other competitor lease-ups.

In the interview, she talks about how her marketing strategy changed and evolved from past approaches, shifting gears into new mediums like TikTok, reaching the military community, and leveraging Conversion Logix to modify and adjust on the fly.

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