Marketing Plan

Anyone ever done a marketing plan for a new property being built? If so, any helpful tips for this or examples? Thanks in advance!

One suggestion, I have is perhaps renting a table at an upcoming Bridal Show. They are usually fairly cheap (around $10) and then you can hand out your brochures and collect email addresses. Also I have visited local colleges and posted on their bulletin boards. Another way is to reach out to local businesses and partner up with them referral for referral.


Here are a few websites that may help, in fact there are some here at multifamily insiders :cheer: : www.multifamilyinsiders.com/apartment-fo...eting-campaigns-2012

gettingattention.org/articles/69/plannin...g-plan-template.html
www.slideshare.net/Jackieken/sample-marketing-plan-4094310
www.trexglobal.com/property-management/p...ssful-marketing-plan
bizcovering.com/real-estate/marketing-st...-apartment-building/

Mandy,
I recently did a thorough Marketing Plan for a new lease-up. I had a few sections in the plan:
-Neighborhood Description
-Area Demographics
-Property Information
-Submarket Overview
-Operations
-Corporate Relationship Partners
-Budgets
-Helpful Tools

It really helped to have a wealth of information for many of these topics before delving into the Operations and how we would target getting the community leased-up. Let me know if I can help in any other way!
Megan

Great, thanks for sharing!!