When Value Exceeds Price, People Want To Latch On!
FACT: People will part with their hard earned money when the value of the product or service FAR exceeds the value of the money that they're being asked to spend.
ADVICE: If you're showing a studio unit that leases for $1500, you must show prospects the unit as if it was worth double if not triple that. Build so much value in the unit that the price you're asking seems not just cheep, but that it would be a mistake not to sign a lease at that very moment! Doing this every time that you show your units will generate a buzz among apartment seekers, fill your vacant units at a much faster pace with less effort and will result in more happy residents.
What are some of the methods that you use to ensure that the value of your property exceeds the price?
