Relationships require listening and so do your current and potential residents.
Some get caught up in leasing then managing the property, and if you’re not mindful, you can be lost in the management duties, and forget to listen to the residents and prospects who are or can be responsible for the property's revenue!
Survey to your residents and your prospects.
Find out what annoys them, what challenges they face, what they most want and need; and how your property and amenities could match that.
End the survey on a positive note and allow them to discuss what impresses them about the property and the management!
Chiccorra, this is very good and many would do well to heed this sage advice. Some managers and their staffs are not good at dealing with negative feedback and get on the defensive and things go downhill from there.
One of my secrets is to deal with complaints like a gift. We are all happy to receive gifts and a complaint truly is because a customer is basically gifting the management with how to make them happy. Now of course we all know that there are also those that like to point and have a miserable life, so they want to make everyone else miserable. I say do not let that select few still keep one away from looking at the complaint as a gift!