We've already seen our first green light on property, obviously against policy. How anti-American are we going to come across for enforcing this rule with this particular campaign out there? It doesn't matter what our personal beliefs may be, rules are rules.
I think it would look very Anti-American. We had a similar issue, we don't allow any flags to hang from balconies, but people always push back for the American flag. Maybe offer a compromise, just for this campaign? Allow it, but only in November? I think the negative PR from saying no would have far more negative impact on the community, than allowing the lights against rules. I'd suggest even sending notice to the residents that while colored lights are not typically allowed, you are going to allow greenlights for this month to honor our armed forces. It would explain the exception, why it is in place, and give guidelines for how to be compliant.
I agree with Julia that it isn't going to look good. Maybe you could embrace it by saying that residents can do it through November and then switch back to normal lights for December? That way, it is not a "forever" thing...
For the parents and grandparents and veterans who live in apartment communities, how can a company forbid this? Where is the pride in American soldiers? I see NO reason why residents are forbidden the ability to proudly display the American flag, a green light bulb, or the Blue/Gold Star Banner. I would take it a step further and offer to supply the green light bulbs and make your community known for being proud and supportive of veterans and our Armed Forces. "Rules are rules" leaves very little room to think what is better for the community and its residents.
Seriously? You're going to complain about a green light bulb?
Let me remind you, the veteran community is not small, but word gets around quickly. And if you are anywhere near a base, banning the bulb can create some negative attention that you probably don't want.
Pick your battles wisely. Unless a green light bulb is really the worst thing you'll have to deal with today.
This is a time to get the management involved and show support. Now where there are legitimate safety concerns of course you want to address them if lighting is going to cause injury of any kind as safety is a factor. So what I am trying to say is be patriotic and at the same time ensure there are rules to cover those areas which pose a safety hazard such as stairwells.
Mindy and Brent both have excellent ideas and approach to the situation.
As a veteran, I love this project. It's subtle, but an effective way to show your support.
As a community manager, I love this project even more. I've been supportive of the "Got Your 6" movement, as well as many local efforts to address veteran homelessness. We offer veteran incentives (discounted parking, credited app fee, etc), and I'm trying to see if we can work with our criteria in regard to non-violent criminal convictions to help veterans that need it.
Rules are rules, indeed; but I'm thinking that I have two perfectly good light fixtures at the entry to my building that could go green.
Goodwill marketing is a big thing, and veteran support is a major hot point right now (if only it would stay that way!).