facebook and new flyers

Good morning,What do you guys post for advertising? Could someone give me examples? Do you guys buy to boost the audience?

Does anyone have any new flyers?

Hey There Marla!
I post a TON of things to Facebook. Not just property specific things, but anything that I think people may find useful. Just this morning I posted a Chipotle link that leads to a buy 1, get 1 free coupon. I follow a number of useful pages and blogs (ApartmentTherapy, RealSimple for example) and if I see something I think will be great to share, I save it to my FB links for sharing.

I also work off a content calendar. It has reminders about local events, holidays (obscure ones, too - did you know that next week is shark week and that Thursday is National Chili Dog day?) as I think they all make for great posting points. Of course, there are day to day property things that are posted - i.e. resident referral reminders, pool notices, pet tips, etc and since I oversee the social media for all of our properties I can give you some insight into what others post, too. One of our properties does a monthly BINGO contest that uses a word of the day.

Another is implementing a painted rock scavenger hunt that was recently shared on ResidentEvents.com and is using Facebook as the primary form of communication with the residents.

Are you a CoStar advertiser? The MyMedia library has A TON of things you can also share. I like to keep these things in my back pocket in the event that I am not coming up with any content elsewhere.

For flyers - I typically design my own, so I can give you some ideas, but I am not going to be much help in terms of anything to share.

Now, I also freelance social media and that's the part I will buy sponsored posts for. But for daily Property Management pages, I don't feel a spend on ads is effective right now. However, if we were to have a lease up or new build, I would feel 100% different.

Hope this all helps!

Check out Canva for flyers or any other design needs.

great stuff! Thanks Kristi