I like this question and I have a lot of thoughts (and have had a lot of feedback) regarding what makes a great training director... so here goes.
1. You have to have credibility. It's imperative that you've lived the stuff you're training... if your objective is to truly make an impact and have people leaving a class you've created and/or facilitated better equipped to do their job, then you just have to be someone who gets that the "perfect" scenario on-site, doesn't exist... and train as such.
2. Being someone your audience can relate to and having stories that will likely mirror some of the experiences the learners have had on-site... has been the #1 thing most commented on when I review the training feedback I receive. It helps them "get" that I "get it"... and then we have dialogue around it. It's powerful stuff.
3. Like we train in leasing and leadership, you have to know your audience. If you're a wacky, off the wall, loud training guru... but have a group that's primarily made up of analytic types, well, then you're probably not going to win anyone over, thus making your training have the impact one gets when watching one of those cheesy old school fair housing videos (seriously, shoulder pads?)
I'm not suggesting (nor would I ever suggest) that you change YOU, but you have to be willing to bend, in order to reach the widest audience.
4. Are you a leader? If you're wavering on this... here's a wake up call: EVERYONE WILL WANT TO KNOW YOU AND MANY WILL ASPIRE TO BE YOU! You're officially a role model to a lot of on-site team members. You have to not only be professional; you have to be all knowing, the company "cheerleader" (not in the rah rah sense, necessarily, but you have to be always happy with the company & it's direction and so forth... to the public) and above all... YOU have to set the example. All eyes are on you kid
5. You have to be the kind of person who can build rapport and gain buy in from ALL levels of the organization. Have you heard of managing up? This absolutely applies to Training Directors. Your the L&D expert and if things need to get changed, rolled out, implemented, etc... it's the people "upstairs" who you're going to have to convince. You have to be an "equal" to everyone... so with that said...
6. You have to be WITH people. Not above them, not below them... just right there. In their shoes. Where they are. Where they've been. You cannot be "better than them" since you're a trainer or training director... an elitist attitude will get you no where (or somewhere... unemployment).
7. The trainer or training director... is also the trainee! While many of us feel like we know best, times change really fast! As the training expert, you have to be willing to adjust with the times and not always be resting on your laurels. Tried and true is great, but technology, new generations, etc... have drastically changed the face of multifamily (and it's only going to change more). Being open to feedback and adjusting as necessary... makes you that much smarter and your efforts that much more impactful!
8. You have to be on the forefront of the industry (leading it even)... networking, reading articles (and/or writing them), getting the latest & greatest so you can bring it to the team. Being in the know, and ahead of (or at least with) the curve, is vital!
9. Investing in yourself (or encouraging your company to invest in you) is something us trainers don't always put a lot of stock in... funny enough, a lot of us don't like to "BE TRAINED", but again, you have to keep up with advancements in learning... it will not only make your training sessions more streamlined (with technology advancements) but it will also give your learners the newest information, methodologies, etc... out there. I don't know about you, but I ALWAYS want what's best for my team mates & my company (hey, it benefits me too)!
and finally (and I could go on, but dinner is waiting)
10. You have to want it... there is nothing more basic than just wanting to make your company, your training department, your on-site colleagues, your corporate colleagues and ultimately your residents see that you're in this for them! Remembering why we do what we do, sets apart the ROCKSTARS from the rest!
Tara