They say that retention starts at move-in, and so here is an idea that might make a world of difference on that front! From a moving perspective, there are four stages: 1) Packing, 2) Loading into a moving truck, 3) Unloading from a moving truck, and 4) Unpacking. By the time the new resident gets to #3, they are wearing down, and each piece of furniture seems to weigh an extra 50 pounds. SO, why not offer surprise moving help as a move-in gift?
So what you do is have one of your maintenance techs double as a move-in helper during Saturday and Sunday. When there are no move-ins, they do maintenance requests like normal, but if there is a move-in, they casually drop on by and offer to help, bringing some precious bottles of Gatorade in tow!
This would do several things:
- Send a strong message that the community cares about its residents!
- Help the new residents get to know their maintenance pros, making them more comfortable in having them enter their apartment for maintenance issues.
- Allow the maintenance tech to see the new apartment from the residents point of view, so that it sharpens the work they do on apartment turns.
- Allows the resident to give any immediate maintenance requests while the maintenance tech is there, to improve new move-in service.
That's a lot of benefits, and the cost is only about $25/move-in*! By keeping it a surprise, it enhances the experience and provides residents who bond to their new community much more deeply right from the start.
What do you think?
*Might be slightly higher if additional insurance is needed for accidental breakage.