Follow up....whether it be with prospects, after move in, or after service requests....people appreciate communication and bring able to talk to someone. It goes a long way for customer service.
Answering the phone is a big one because very few complexes do it according to not only prospects but tenants but I save each person as a contact in my phone (all the calls are forwarded to my cell phone during the day) and label them as “Complex 2 bed prospect name” or “complex apt # name” so when they call I can answer not only with their name but know who they are and/or what they are looking for. I’ve had some prospects that return 6 months later and they are like “wow, how did you know it was me?” I respond with “I thought you’d be a great resident so I saved your info, I’m glad you’re reaching out again” or “of course I know who you are resident name, you weren’t just a number when you moved in, you’re my resident and you matter!”
AI Leasing that ensures every lead receives an instant custom response and follows up with all leads both pre-Tour and post-tour. It’s amazing to see how conversions skyrocket simply due to better customer service! Respage has an excellent solution!
Knowing 90% of my owners’ dog’s names and keeping dog treats on the leasing desk (we’re a 210-unit, single-building property, so residents are always walking in/out right past the Leasing Office). I also find out prospects’ pet’s names and include “Please give _______ a scratch behind the ears for me!” in my tour thank-you e-mails. I feel like it shows I PERSONALLY care about my residents and they’re not just a rent payment on the 1st.