In This Issue...
The Impact of Conversational AI on the Renter's Journey

Whether you call it "chat," "chatbot," or "conversational AI," the basic concept is the same. The technology provides information to prospective renters to save time for the onsite team, and does it 24/7/365, something an onsite team cannot do. While nearly everyone in multifamily now understands the importance of eliminating workload for onsite teams, it seems that discussions around the the impact of using automation to help with repeatable low-value tasks rarely go beyond an analysis of the time saved.

To us, that's only the beginning of the conversation and in this Multifamily Marketing Quarterly (MMQ) we're going to look beyond this to better understand how the use of conversational AI can impact a variety of key metrics. The data analyzed in the Q2 2023 MMQ represents a sample of property management companies (PMCs) that are leveraging conversational AI across multiple channels. We've dug into the metrics for Q2 to understand the impact this technology is having. And, as always, we've provided multifamily marketing benchmark metrics for the quarter in the back of the report to give you data from your peers to compare your metrics. 

A performance guide for multifamily marketers, the MMQ dissects tens of thousands of multifamily website sessions and prospect interactions from across multiple channels to reveal industry benchmarks and emerging trends. Each issue provides great intel and best practices to supercharge your multifamily marketing performance. 

Specifically, the latest MMQ installment focuses on Q2 2023 data that reveals:  

• What prospective renters want to know and when
• The impact of conversational AI on tours  
• The impact of conversational AI on leases
• and much more!

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