Amenities play a major role for residents joining a community. There are the typical amenities, such as a clubhouse and a gym, but apartment renters expect unique offerings to make a community their home. Amenities are a deciding factor. Like all things, amenities are subject to trends and popularity. While 2017 seems far away, the newest trends in amenities are coming into the spotlight. If you're responsible for the budget, you should take these amenities into consideration before letting the ink dry.
Yep, 2017 is the year of the garden! From living art walls to herb and vegetable gardens, community vegetation is on the rise. Not only do they promote social interactions amongst residents, they provide access to healthy food! Many city communities are adopting these ideas so residents can step out of the urban jungle while they're home. While they've been around for a while, expect to see a significant increase in 2017. Read more about community gardens in our next blog!
When residents come home from a hard day of work, they want to relax. There are a few ways to do this and in 2017, having a taste of the good life will be a selling point. What could be better than grabbing a bottle of your favorite wine from the secure on-site wine cellar? Maybe a massage from the on-call masseuse in a private therapy room is more your speed. There are communities even starting to install commercial grade kitchens for guest chefs and test kitchen events. We bet a few people could get used to that kind of life.
Package management has been a hot amenity for the past few years, but the trend will continue to grow since capabilities have expanded. Examples include dry cleaning pickup and outbound shipping from the lockers themselves. The customization levels have also improved; custom colors and even seasonal wraps are available. The peak of innovation hasn't hit this amenity yet! Expect package management to be a more “standard” amenity starting in 2017.
2017 is just around the corner. Providing amenities that draw residents in has always been important, but the difference today is in the diversity. These three amenities are a good way to stand out from the competition and they could be a deciding factor for new residents and for renewals. Knowing what your community wants is important, but providing what they didn't know they wanted works wonders. An amenity today can mean happy residents and more profit tomorrow!