With so much competition, it’s hard to come up with unique apartment marketing ideas.
You make a website.
You create social profiles.
You drive traffic.
You upgrade your ILS accounts.
You take beautiful photos. Maybe even a 3D apartment tour.
But guess what? Everyone’s doing that.
Read on to get some marketing ideas for your apartment complex.
Your logo should be unique, recognizable and serve as a symbol of your property. Make it simple and include it in every piece you develop, signages, listing sites and other marketing strategies you create. This helps you create a separate reputation for this property, which gives you greater control over how people perceive your community online.
Has anyone told you first impressions don’t matter? Not in this case. High quality photos are imperative if you want to attract leads to see your units in person. Spend the money on hiring a professional to shoot your property.
This includes 3D Floor Plans, Photography, Video, 3D Tours, etc. Giving tenants multiple ways to experience your community will entice them more, and save your leasing agents time on tours with prospects that won’t turn into residents.
Make an informative, detailed post to attract residents. We made an extensive guide to getting more leads on craigslist here.
For you to be easily noticed and remembered, you have to ensure that your logos, fonts, and photos are consistent and the same on every platform. It is an advantage for your community to be recognized at a glance.
We all know social media can be a gold mine for residents. Once you’ve built a community, you can reach hundreds of people with just one post. The more likes and shares you get, the more popular you will be promoted.
Thank them for being a resident, and make them feel appreciated. For example, if they renew their lease, ask for a review that you can post on social media or your website. Having positive reviews can have a great impact to your reputation. 80% of leads won’t contact a business with less than 3 stars.
Use the good reviews as a testimonial for your listing sites. Take a screenshot of the best review and post it to every listing you are in. It boosts your reputation tremendously.
Have an eye-catching website design to keep residents engaged. Always have the “tap to call” or “click to call” button ready on every page in your header.
Location Location Location. The first thing people think of when looking for an apartment is “what is it near?”. Make sure you always list supermarkets, every type of school in the area, and shopping centers.
Location Location Location. The first thing people think of when looking for an apartment is “what is it near?”. Make sure you always list supermarkets, every type of school in the area, and shopping centers.
Posting on facebook marketplace is very easy to use. You can add your best photo, the price and the terms for leasing. The advantage of using facebook marketplace is that it gives people result which is in their nearest area. You can also directly respond to inquiry. It is an untapped source of getting more leads.
Facebook ads can be a huge source for getting more leads. They tend to be cheaper than Google Ads with more advanced targeting. That said, we recommend hiring a professional to set this up for you, as setting this up incorrectly can be a costly mistake.
People go to pinterest to get inspiration for anything including apartments. With 291 million active users, Pinterest can be a good way to get discovered.
Not sure where to start? Check out some of the competitors in your area. Tools like semrush.com or spyfu.com are a good place to start, just insert their URL into one of these tools.
After a prospect tour, do not forget to send a thank you letter. In this digital age, that kind of touch is appreciated and makes you stand out.
After a successful tour, follow up with the prospect. It is important to stay in front of them. Make them feel valued in every situation.
You may want to consider extending your leasing hours. Many people can’t come see your community during business hours, so if you extend you can get a greater pool of leads. Many calls occur between 11 am and 1 pm during people’s lunch breaks.
Video can be a great tool to add to your arsenal of marketing tools. When creating professional video, make sure you keep your audience in mind.
Word of mouth still works. To create a tenant referral program, first calculate your cost-per-lease. You can do this by dividing your monthly marketing expenses by the number of leases you generated. This will give you a number, say it’s $500. You can offer a $500 rent credit to residents that refer you a tenant!
Having a promo and specials can put more eyes on your advertisements. Consider offering a promo that would benefit both sides. For example offering a $199 security deposit on approved credit.
Good or bad, it’s important to respond to every review posted about you online. This shows that you care about providing the highest standard of service, and more importantly proves that you care about every experience your tenants have.
Managing a negative reputation is one thing, but imagine speaking to unhappy tenants before their dissatisfaction gets posted online? Sending out a satisfaction survey at least quarterly is powerful for managing your reputation. Have your community manager call every single tenant that responded to the review either thanking them or asking how they can improve their experience.
Show proof of satisfaction. Posting pictures of new renters makes for great social media content, and shows leads the life they could lead.
Having a live chat can increase the amount of leads you capture. Residents often want to speak with a person right now, and having a chat could engage them further.
Testimonials are one of the best ways to intrigue new renters. Your happy residents can be better salespeople than your leasing staff if promoted correctly.
Testimonials are one of the best ways to intrigue new renters. Your happy residents can be better salespeople than your leasing staff if promoted correctly.
Giving your tenants chance to mingle at your property builds loyalty and trust from your current tenants and prospective ones. Organize an event and allow current tenants to invite a plus one. Have a fun atmosphere and casually interact with the current and prospective renters can go along way.
It is essential that we are targeting the correct audience when we do the marketing. For instance, if your community is a pet-friendly community, you can reach out to pet-shelter. If you are targeting college students, you can collaborate with college near your community.
Getting to know other local businesses is a great way to get your brand out there and make people aware of your property. Having a relationship with the owner or manager of other businesses will put you in their mind if they get a lead from someone new to the neighborhood.
Having an influencer is a good way of marketing. A micro-influencer can help you promote and popularize your community. With their assorted followers, there will be a good chance that some of the followers will be a prospect residents for the apartment.
What is a call to action? It is what do you want your prospect to do. For example, “Apply now”, “Call now” , “Schedule a tour.” You should have a call to action with your absent for your prospect to have choices to interact with your website rather than just being a static website.
Pay only when someone clicks your ad. You essentially only pay for the ad when it’s clicked on by users and drives traffic to your site. If you find that you aren’t ranking organically, it’s a good idea to pay for that top spot.
When someone visits your website, ads regarding your website will follow them. It is a great advantage if you can reach out to people who already had a glance of what you can offer to them. Following up with more information and more persuasive contents to help them decide to choose your community.
Create a yearly plan to understand what makes your residents tick, and what they value in their living space. Use that data to understand how you can serve them better. Surveys are your best friend.
It is nice to share video content of your community on your channel, especially those that are entertaining. Consider sharing videos that displays the amenities that will give insight for the watchers to the inside of your community.
Your brochures should represent what makes your community stand out, and be visually compelling enough to stop people from throwing it in the trash when they get home. Create brochure that catches the eyes of the readers. Use tools like Canva and other tools to create a brochure that would get you leads.
It is fun and unique way of sharing thoughts of your residents. For example, you can have #MyApartmentExperience or #BestApartmentEver hashtags. It will serve as a wall where your residents can post what they feel and their thoughts.
There you go! Keep it handy.
