Maintaining a community blog can be a great way to connect with renters. But the thought of constantly coming up with new ideas for interesting blog posts can seem a little intimidating, not to mention time consuming. The good news is, it doesn’t have to be! Great ideas for blog posts are all around you. Don’t know what to write about? Here are some ideas to get you started.
Apartment Living Topics
Why do you choose to read the blogs you do? Most likely, because the content is relevant to you. So be sure to post content to your blog that is relevant to apartment dwellers. Some ideas to get you started include:
Answers to Recent Questions
Think about the questions your current and prospective residents have recently asked you – either in person, through email, on the phone or via social media. If you’re a property manager at a community in Atlanta, for example, maybe you’ve gotten questions such as:
The answers to these questions can make for great blog posts.
All Things Local
What’s going on in your neighborhood? Your current and prospective residents want to know! Is there a new restaurant opening down the street? Or maybe a music festival coming to your neighborhood? Post a blog about it! Or, consider polling your employees and residents to ask what they like about your neighborhood. Then, turn their answers into a series of “local lists” blog posts. For example, if you’re a property manager at a community in Chicago, some lists could include:
Event Recaps
Are you organizing a summer BBQ in your community? Take lots of pictures and write up a short recap of the event. It doesn’t have to be long – the photos can help tell the story. Current residents will enjoy seeing photos and a recap of an event they attended, and prospective residents will see that your community is a great place to live and socialize. Just make sure to get your residents’ permission to use any photos of them on your blog.
Where do you get inspiration for your community blog?