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5 Things We Need to Stop Doing in 2025: Anti-Resolutions for Tired Multifamily Marketers and Operators

5 Things We Need to Stop Doing in 2025: Anti-Resolutions for Tired Multifamily Marketers and Operators

Was it just me, or was 2024 the longest year ever?

There was a seemingly endless election news cycle. Mystery drones. People calling everything "demure" and "cutesy." Plus, Taylor Swift ended her Eras tour, and I didn't even get to go!

I think you can all join me in saying, "good riddance."

And speaking of saying goodbye to things that no longer suit us, there are aspects in multifamily that just no longer make sense. So why keep doing them? And the start of a new year is a great time to take stock. You may even resolve to stop doing these thing. Heh.

Here is a list of things to stop doing in 2025. (Also, check out my lists from 2024, 2023 and 2022. Yes, I have a lot of gripes. I'm like the Grinch, but for New Years resolutions. Bah, humbug!)

Happy New Year! Now let's clear some of the stuff off our plates. Image by RgStudio/iStockphoto.com

Stop using AI for everything. Remember when we were all leery of AI? And then we realized it could respond to prospective resident queries at any time and monitor when HVAC and other systems needed maintenance and create creepy pictures where people's hands were never quite right? Suddenly we found a reason to use AI for everything. Well, perhaps the pendulum has swung too far in that direction. AI is great! But there are some areas where the human touch is still necessary. Text that AI generates often has errors. You need your online copy to be able to be searched. You might want to build a real relationship with your residents. After all, AI can't tell you if you have spinach in your teeth. (Actually, strike that. It probably can.)

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