I'm sure you're doing a lot when it comes to apartment marketing. After all, no one wants to have empty units in their communities—that's potential income just sitting there. Plus, you gotta admit, it's a little spooky. 

But when it comes to marketing, there are certain missteps that people make that can lead to missed opportunities. Are you making them? I'm not here to judge (well, maybe a little). Here are some common mistakes that you should avoid when you're trying to lease up your apartments.

5 Apartment Marketing Mistakes

Having ads with no pictures. I met my husband the old fashioned way—at a bar. But before that I did do some internet dating (this was in the Stone Age before Tinder). Part of the fun was looking through all the pictures. If I got a message from someone with no picture, that was an automatic no go. Looks aren't everything, of course, but, let's be honest, they are something. What was this person trying to hide? It's a Justin Bieber face tattoo, isn't it? Anyway, same goes with your community. If a prospect sees an ad with no picture, they're going to keep on scrolling. After all, what's wrong with that community? Is it dilapidated? Teeming with spiders? On fire somehow? Probably not, but why take the chance.

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