Just wanted to share some pointers/advice for those looking to generate accredited investor leads and/or off market investment opportunities as a full time multifamily marketer with 5+ years of experience.

1. Automate: Too many clients come to me experiencing burn out and exhaustion from tedious lead generation and sales processes. Of course one-on-one outreach is important (and can be extremely effective), but at the end of the day, some level of automation is required to scale. I highly recommend Active Campaign as an automation tool. In addition to being a great CRM and email marketing tool, it integrates with hundreds of platforms to provide a central hub to run everything from.

2. Target the person, not the topic: Many people try to base keyword ads (such as Google Ads) or social media posts around certain keywords or phrases (i.e. multifamily, multifamily investing, invest in multifamily, etc.). The issue is that these keywords are very competitive. Instead, I recommend targeting the person you are really trying to reach. If a large part of your existing investor base is doctors, develop ads that target investors. If you want to focus on the tax benefits of multifamily investments, target individuals with unexpected large sums of cash (i.e., people who win the lottery, go through a divorce settlement, or receive an inheritance). This allows you to reach your target audience with a tailored ad using lower competition keywords. The ultimate effect? A larger impact with a lower cost.

3. Track everything: Blindly throwing money at ads is not the solution. A lot can be accomplished with a minimal budget. The key is figuring out what works for YOUR business. What platform is most effective for you (blog, Facebook, LinkedIn, etc.)? What length content is most effective? What keywords are most effective? As a busy business owner, you cannot be spending precious hours working on ineffective marketing. Figure out what works before you start investing heavily in it. How? Well, start small and experiment. Implement extensive link tracking and analytics tools to track everything and figure out what platforms & content reach your target audience. Some tools I recommend for this include Pretty Links, Google Analytics (make sure you check out the 'Goals' feature), and Google Data Studio.

4. Use psychology and neuromarketing: Marketing is both an art and a science. You shouldn't have to convince anyone that they need you or your services. You need to find the people who are already convinced they need you and your services. How? Well, implement principles from psychology and neuroscience to improve the effectiveness of your marketing. For example, the colors that you use have a large impact on human psychology and can drastically impact performance. Don't believe me? Do a bit of research on Google's '50 shades of blue' test to see how changing the shade of blue in their search links increased revenue by $200M.

Hope these tips are helpful for you!