Happy New Year! Who else is ready for a fresh start?

Lots of people are here to tell us what we should be doing in the new year. (According to my TikTok For You page, I should be eating more protein, drinking my body weight in water and adding cottage cheese to all recipes, which, gross, not going to happen. It's like the algorithm doesn't know me at all!) I'm not into it. We all know what we should be doing. But what should we stop doing? Well, that's a whole other story.

Especially professionally, sometimes it can feel like we're ramming against a brick wall. So let's all take some of the pressure off of ourselves at our multifamily communities and concentrate instead on stopping doing the things that no longer serve us well. 

So, cheers to doing less in the new year! Here are 8 things multifamily property managers and marketers should stop doing in 2024.

• Being afraid of AI. AI is everywhere now, and while it's still not perfect, there are a ton of things multifamily professionals can use it for that will make their lives easier, like marketing to prospective residents, using it to predict when appliances will need repairs or writing website copy.
• Not having EV charging stations. In 2023, it is estimated that the EV market generated $561.3 billion in revenue. That's a lot of electric vehicles (or, like, one really, really expensive one)! It's pretty much guarantied that some of your current and prospective residents would benefit from having charging stations at the community. It might be a little costly up front, but in the end, the investment can really pay off.
• Having small package lockers. This week, I had a waffle maker, pants for my daughter and a huge bag of dog food delivered. And I'm just one person! Multiply that by all your residents, and that's a lot of space you'll need. Make sure you have adequate space for all your renters' packages.