Engagement has become one of the most buzzed-about marketing terms lately, and brands are quickly adopting new technology and following trends in order to reach out and captivate more consumers. One such feature that is trending right now is augmented reality, which is a live view of a real-world environment whose elements are augmented by sound, graphics, video or GPS technology, creating interactive surroundings. It is essentially the merging of the offline and online worlds, which gives the opportunity to generate interaction through a medium that traditionally offered only a one-way conversation.

Augmented reality is a great way to bring your marketing campaign to life by drawing attention to your brand using fun, interactive technology. Additionally, it can also provide a useful tool for consumers by sharing helpful information and ease of use. Many companies are utilizing augmented reality to boost the brand experience for users. Companies like Heinz have used it to turn static marketing and product labels into interactive messaging that engages users and provides added value by including recipes that are made using the brand’s ketchup.

Magazines and other printed publications can come to life using an app like Layar to create an interactive mobile experience, allowing viewers to watch video and experience interactive messages simply by scanning branded materials with their phones. There are a variety of mobile apps that create interactive experiences, giving brands an opportunity to make a memorable impression on the consumer.

With the increasing popularity of augmented reality and an emphasis on engaging with consumers, now is the perfect time for you to consider a mobile marketing strategy for your community. 

Have you ever interacted with a brand using augmented reality?