Most prospects in search of an apartment to rent consider honesty to be a given. They assume that those who are in the noble profession of leasing apartments have gotten where they are in life by being virtuous and responsible. Yet some property owners, managers and leasing agents think honesty is optional when trying to convert prospects into residents.

Lying might seem like an effective way to overcome objections and boost occupancy rates, but even one little white lie that you tell a prospect can prove devastating to your long-term goals. The lie deceives not only the person you’re telling the lie to, but it also deceives you by making it seem like you’re succeeding when you’re really just being set up for future failure.