Be Smart About It: Practical AI and Smart Home Deployment
Rental housing was slow to embrace AI and smart technology, but the automation wave has finally washed over the industry. Property managers now must decide how deep to wade into the new tech market and what makes sense for their businesses. A sink-or-swim approach isn't necessary, but those who only dip a toe in miss an opportunity to create a competitive advantage by offering an elevated living experience — and retain talent by driving operational efficiencies for on-site associates. AI and smart home solutions deliver convenience across the board, serving residents and property teams alike.
Where does AI and smart home tech make sense in rental housing?
Operators have been using AI and automations — in the form of chat bots — for lead management for several years now. But we have identified several areas of operations where thoughtful deployment of advanced technologies make sense.
Self-guided tours
It wasn't long ago that on-site staff at rental housing properties were hired and trained to conduct in-person tours. Yet, the pandemic dictated a new way of doing things: Self-guided touring platforms showed us that not only is contactless touring possible, but prospective residents largely prefer it. But self-guided touring encompasses a wide variety of options, and the experience is defined by the levels of simplicity and customization.
- Bluetooth-equipped smart access controls create seamless navigation throughout designated areas of the community and offer a taste of the resident experience.
- Real-time mapping shows prospective residents their precise location within the community, empowering a fully self-sufficient tour process.
- AI-powered chat options allow prospects to ask questions throughout their tour.
- Smart thermostats help to establish ideal conditions during scheduled tours.
Climate and ambiance controls
Sustainable communities are now mandatory as energy use and water conservation have become front-of-mind topics for residents and municipalities. Property managers can minimize the carbon footprints of their communities through smart home solutions and real-time self-optimizations.
- Smart thermostats and lighting enable residents to minimize their energy use by tailoring settings to match their schedules and remotely manage settings when they aren't home.
- Smart climate and ambiance controls in common areas and amenities also allow operators to dictate after-hours settings. Operators can also automate changes based on live weather readings and sunrise/sunset, further reducing energy consumption.
- During vacancies, operators can optimize climate settings through integrations with property management software, automatically engaging energy-saving controls when a move-out is complete.
- Energy grids are stressed in many parts of the country, making communities with comprehensive energy savings — or even the ability to contribute to the grid — integral cogs in the overall energy infrastructure.
Workflow management
Though the rental housing industry has traditionally focused its technology efforts on front-end solutions, streamlining maintenance workflow via AI provides benefits throughout the duration of the lease life cycle. Positioning maintenance teams for success is essential to efficiently and effectively caring for communities.
- Through AI-powered solutions, maintenance tasks are automatically routed to the technician in closest proximity to the job or the technician with the necessary training and skill set, saving valuable time.
- For mobile maintenance teams serving multiple communities, workflow platforms leverage AI for logistics, optimizing travel times through live traffic and mapping analysis to reduce response times.
- Inspection teams using digital platforms provide real-time reporting throughout the corporate structure, expediting procurement and decision-making.
When deployed strategically, AI and smart home solutions should support the efforts of on-site associates, not replace them. It should enhance the lives of residents, not complicate them. AI and smart technologies are tools designed to create convenience for residents and property teams, and usher in a more efficient and sustainable way of life. We must use them responsibly, but finding practical applications for these advances is the industry's responsibility.
About the author
Lucas Haldeman, CEO of SmartRent, is a recognized pioneer in the proptech space who has spent the last two decades innovating and developing property management technology for the real estate industry.
Prior to founding SmartRent in 2017, Lucas served as the Chief Technology and Marketing Officer of Colony Starwood Homes (now part of Invitation Homes Inc. NYSE:INVH). From 2013 through 2016, he and his team developed a platform that was instrumental in helping the business acquire, renovate, lease and manage more than 30,000 single family homes. Previously, he served as the Chief Information and Marketing Officer for Beazer Pre-Owned Rental Homes from 2012 through 2013, and was the founder and managing partner of Nexus Property Management, Inc. from 2006 through 2012. Mr. Haldeman received a Bachelor of Special Studies degree in economics and business, English and computer science from Cornell College.