Google just launched a new feature for Google Plus listings. This new feature is called "Place an Order" which allows you to order food for delivery without leaving Google. It utilizes 6 of the top delivery websites such as: Seamless, Grubhub, Eat24, Delivery.com, BeyondMenu and MyPizza.com. They will be adding more as time follows.
Now imagine a day when you can lease an apartment straight on Google. This may sound a bit far fetched but let me finish. Google has already taken over the market when you search for hotels, airplane tickets and many other major industries. I see a day when Google takes over the multifamily industry by creating a way for searchers to lock-in a lease right from Google without ever having to go to another site.
Only time will tell if I am right or not. What are you doing to ensure your Google listing is being shown to your potential residents in your geographical area?