You probably know someone who has recently purchased a new vehicle. It’s all about the touch screen features, navigation, blue tooth, wi-fi connections, adjustable cup holders and maybe the average miles per gallon. No one has to tell you it has a motor, four wheels, or even a transmission. Its a vehicle! Every vehicle has those components. But what makes it different? What makes it special?
Applying this descriptive process to our apartments; creates features out of hidden attributes in our apartment homes. We can make these items into cup holders. The specialized knowledge about these details can add to our expertise and establish our authority about our product.
Are you selling the extra shelf in the refrigerator, the energy star appliances or the hundred lineal feet closet storage? Or are you giving them the “four wheels” – Here is the kitchen, There is the closet…
Finding the “cup holders” will make your apartments stand out from your competition.
Focusing on the cup holders for yours sales presentation creates an individualized memory for your prospect. They will leave your community remembering the special details you have described: 1200 lineal feet of closet storage, the ice maker that generates 40 ice cubes in an hour, LED light bulbs or the multi feature shower head; not another vanilla square with four walls and kitchen appliances.
Find a cup holder! You’ll be surprised how many you’ll find once you start looking!