We are under a lot of pressure to deliver results when it comes to marketing programs and efforts.  Things are much easier to measure, so expectations are higher.  And of course this also brings a lot of observers watching your every move. 

Well, I have a tip that alleviates some of that pressure.  Leverage the content that your residents are already contributing.  Conversations about you are happening whether or not you encourage it.  Are you listening, engaging, and sharing?   

This is the content that truly converts prospects into residents.  It’s real stories from real residents, people that are trusted. 

Create a campaign and engagement plan that will increase and improve the conversations.  But don’t be intrusive.  Let your influencers continue to run the show.  You just need to focus on creating opportunities from the relationships you have formed.