It's almost Valentine's Day! Whether you're married, dating, single and ready to mingle, or single and hating everything and anything referring to romance, you gotta appreciate a holiday that centers around chocolate.
It's also a great time to "show your residents some love" (and, I suppose, lean in to using puns) by planning holiday-related activities. After all, resident events can increase the probability that your renters will renew their lease, write up good reviews for the community and recommend living there to friends.
However, sometimes some Valentine's Day activities can come off as cringy, especially if they're coming from a property manager instead of a loved one. You don't want to turn your renters off! (More puns!) Here are some suggestions for celebrating Valentine's Day with your residents.
Do: Put out candy for residents.
Don't: Put out candy hearts out for residents to eat. They taste like chalk.
Do: Host a "Guess How Many Candy Hearts are in the Jar" contest. The person who's closest can win a prize. This is good because even residents who don't want to or don't have the time to participate in a big event can try it. And since no one actually wants to eat candy hearts, you might as well put them to another use.
Do: Give residents cards to show your appreciation of them.
Don't: Make the cards too personal or gushy, which could make people uncomfortable. (You can write that you love having them as residents, but not that you love them. )
Do: Think of the children. You can set up an arts and crafts table where kids can color and create their own cards.
Jessica Fiur is the editor-in-chief at Multi-Housing News and Commercial Property Executive.