1. List prices in your online ads. Properties that list their pricing get 192% more traffic than properties that do not. You will also end up pretty much dead last in the search results.

2. Put your floor plans in your online ads. Showing your floor plans can increase your traffic results by as much as 68%. And if you haven't bothered to get your floor plans digitized and colorized, there's no time like the present.

3. Interior photos are one of the most requested items on internet listing service  (ILS) sites. Check to make sure you're not heavy on amenities and exteriors and neglecting your interior photos. And hey, spend some money on a good photographer too. It can make a huge difference in your photo quality.

4. Make sure you are using every available feature on the ILS sites. Can you bold your ad? Do it. Do they allow unlimited photos? Then get as many on there as you can. Call your ILS reps and ask them what you can do that you aren't currently doing with your ad. They are happy to help you.

5. Make sure you check ALL amenities that apply to you. Don't take it for granted that people know you have air conditiong or an outdoor pool. If people knew exactly what you had, they would probably skip the online search and just come straight to your leasing office.

6. Make sure you're not using your brochure copy for your ads. These ads are all crawled by the search engines, so use ‘SEO' friendly copy. This would be copy such as this: "One bedroom apartments for rent with washers and dryers in all homes. Garages with remotes are available. We are close to Route 59, I88 and the Metra Train to downtown Chicago. Nope, it's not pretty but it gets the point across and it's SEO friendly.

7. Something as simple as offering to waive the application and/or admin fee if your prospect applies/reserves online can actually DOUBLE your results.

8. Video, video, video. Did I mention video?