Apartment developer American Land Ventures has capitalized on the popularity of selfie photo booths by including one in the elevator of its community Vu-New River, located in downtown Fort Lauderdale, Fla.

The “camera” is dubbed The Vu Tube and is built into the video screen that is mounted to elevator cabin wall. There are touchscreen “buttons” on the monitor so that residents and their guests can take candid shots.

The image then appears on the screen in a preview pane and the residents have the choice to save or delete it. Images saved are then posted on the community’s social media channels, including the Twitter wall in the lobby.

“Our residents love it and it’s a great memory point that we have during our prospect tours,” Jason Robertson, Vice President, Development, American Land Ventures, says. “It will stand out for apartment hunters, especially those who have visited a lot of different properties in one day.”

Robertson says the technology was simple and inexpensive.

“It was just a matter of programming the software to enable images to be taken and shared,” he says.

This blog was originally shared in UNITS magazine published by the National Apartment Association.