In today's marketing tip, I'm going to share one easy hack for generating more traffic with your Google My Business (GMB) listing. 

Here it is: Add more business categories to your listing.

When you set up your GMB listing, you chose a primary category that tells Google what your business is about.

This primary category is very important as it has an impact on local search rankings plus it's the only category that's publicly displayed. 

In most cases, the primary category you chose would be:

Apartment Building or Apartment Complex

Now, it's time to take this a step further by listing additional categories underneath your primary. Here are the categories I recommend adding.

Primary Category:

Apartment Building

Additional Categories:

• Apartment Complex 
• Apartment Rental Agency
• Furnished Apartment Building (if you offer furnished units)
•  Real Estate Rental Agency
• Student Housing Center (for student housing properties)

 Here's what it looks like in a GMB dashboard:

Note: If you used Apartment Complex as your primary category, that's totally fine. Just put Apartment Building in your additional category list.

Wrapping Up

If you pay attention to your GMB listing and fully execute on the new features Google releases, you will be rewarded with increased traffic.