There are numerous benefits to unaccompanied tours including the reduction of market time for vacancies by allowing for a more flexible leasing process, a more rigorous pre-qualification of prospects with the typical identity verification process that’s incorporated, and most importantly, the time saved for both leasing agents and prospects who don’t have to wait until they can each find time to tour the vacancy you’ve got available. With the value proposition layered into incorporating self-showings, it’s no wonder why the pandemic has put the conversation front and center for multifamily property managers.

 

With a leasing automation platform in place, you can seamlessly incorporate these unaccompanied tours — or self-showings — into the options you present everyday. The most powerful solutions in the market provide real-time scheduling and pre-qualification, navigate digital access code distribution without intervention, as well as carry the prospect through the leasing lifecycle by continuing to nurture them post-tour by capturing feedback, providing application options, and communicating with them on important changes to your vacancy such as rent decreases. Even better still is that the right tool should get the heavy lifting done while still allowing your team to reach in and touch the prospect at points in the conversation that are important to you and your management company so that each prospect is left feeling excited about their leasing experience.

 

The best proptech for leasing in my opinion should pair effortlessly with the business practices you already have in place while creating a prospect-driven experience that enhances what the leasing team is already capable of doing on their own. So in the age of technology, how are you choosing to do better by your team and your prospects? It’s time to consider the options and leave fear behind. Proptech solutions such as leasing automation are right there and suppliers are at-the-ready to help you navigate best practice while incorporating the right value add for your team.