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How Facebook Home Will Change The Game For Apps

How Facebook Home Will Change The Game For Apps

How Facebook Home Will Change The Game For Apps

Last week, Facebook announced their new app, Facebook Home. Facebook Home, in short is the takeover of your home screen for Android devices. Instead of the wallpaper picture of your pet, spouse, kids or favorite vacation spot, you will see a steady stream of pictures, status updates and notifications called Cover Feed.This is HUGE in the evolution of apps. Like what the iPad did to the tablet market HUGE.

Right now, if you want to check your Facebook status, you "open" your app. You don't have to open Facebook Home, it's always on.

5 Reasons Facebook Home Could Change The Game For Apps -

  1. Developers will build similar apps to be your "home" app.
  2. There will be great competition to be in that home app space; i.e giveaways, prizes, etc to get consumers to download their app.
  3. Marketers will get more impression time if the app is always on.
  4. App developers may charge more for you to advertise on Facebook Home-like apps.
  5. For apps like Facebook Home, developers have even more opportunity to keep you in the app. For Facebook, I assume, this is all a ploy to become king of search, replacing Google in search, little by little.

I personally think Facebook Home is going to spark an app revolution. Android users, prepare for the takeover. IOS users, sit and wait on the app to be approved by Apple. Blackberry users... well never mind.

-sh

 

 

 

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