How to really drive resident retention in a way that's as easy as an event.. but far more effective. (Because a taco isn't going to drive renewals)

There are a lot of factors that go into a residents' decision to renew, and one of the biggest is the sense of community. What does sense of community actually mean?

Sense of community is the feeling that are you are valued and that you belong. This is a human need, so it's no surprise that it's so important to residents. It's nice when residents are able to recognize each other and have a short conversation on the elevator, but when residents cultivate deep and meaningful relationships, their sense of community will flourish.

If the goal is to connect residents meaningfully to one another, they will need to see each other consistently. How can an on-site team orchestrate these consistent opportunities with everything else they have to handle? Well, maybe it doesn't have to all fall on their plate.

Having a turnkey vendor help with this issue is an effective way to provide residents with consistent engagement and save the on-site team time. Consistent events such as happy hours, fitness classes, or networking events should be a staple in the resident engagement program. Not only does this provide consistent resident engagement regardless of the on-site teams' status, but it also creates opportunities for residents to see one another on a consistent basis. That's how deep friendships are formed, and those strong relationships help properties keep residents attached to their community.