The days of recruiting and newspapers and print ads have largely passed—today, if you aren’t recruiting online you aren’t getting the best candidates. Recruiting online successfully takes a careful strategy: you have to know where to post and what to post in order to attract talent.

1. Use Your Website

Most employers have job listings on their websites, but usually they are buried and difficult to navigate. You website is one of the first places a job seeker will look, so maintaining up-to-date job openings and an easy way to apply is crucial.

What’s more, if a job seeker is coming to your website to apply for a position then it means that they are interested in working with you specifically—if  not, they wouldn’t have taken the time to seek you out—and having specific apartment job openings on your website is the best way to connect with candidates who are going out of their way to find you.

 2. Check Candidates out Online

Most candidates are online in one form or another, and checking out their profiles can give you some insight. Looking up a candidate can tip the scale if you are wondering whether to call someone for an interview or make them a hiring offer. LinkedIn is probably the best place to start checking out a candidate’s credentials– this is where they should list all of their work experience in one place.

 3. Use Social Media

The use of social media as a recruiting tool is growing, and if there are any social profiles associated with your properties you should post openings there (and if you don’t have any social profiles perhaps it’s time to join!) The people who follow you online are a great recruiting resource because they are already invested in what you are up to.

 4. Get Creative

Good recruiters know that it’s not just candidates who compete in the job search process—employers should also seek to stand out in order to attract the best talent. One way to do this is to get creative with the way you promote your open jobs: try making videos, sharing a testimonial of someone who has a similar job, etc. Don’t just list an open job—make the best candidates want to work for you.

Candidates today are looking online for jobs, which means that in order to attract applicants recruiters have to post online; and what’s more you should make promoting jobs online stand out in order to attract the best of the best candidates.