I shopped 4 property management competitors. Here's what they are NOT doing that they should do. ⬇️

1. No one is taking advantage of SMS after inquiry. I was called many times but not texted once. And very few have an opt-in to text on the inquiry page. With text being the #1 method of communication, this was unusual.
2. No one is taking advantage of email automation. Send the text confirmation and then follow up with a more robust email. Email is the perfect place to push the differentiators and include content. Let them know through email.
3. No one uses video introductions. In a world that runs on video, I also find it odd that more people aren't using video messaging as an excitement tool to help close, retain or communicate with leads.
4. Low effort to keep inquiries engaged after 48 hours. Its always about the leads, but the lack of ability to nurture prospects with bite-sized content when they are ready to buy is part of the problem.