There is no time for fluff......Let's get straight to it!

First, identify a list of factors and features that prospects might consider to be the disadvantages of leasing from you, once that is complete, you will be ready to develop ways to overcome those hindrances. For each objection, be sure to prepare at least three ways to overcome it. 

Having multiple ways to overcome a single objection increases your chances of success because different points work on different people. What convinces and converts one person might not do the same for the next. 

A great way to overcome any objection is to simply acknowledge that it’s a disadvantage and then compare it to a benefit. For example, a prospect might not like the lack of closet space, but be won over if you point out the merits of the school district, if they have children.

If there is a way to resolve an objection for once and all, such as an upgrade or repair, then be sure to take care of that matter as far as your budget will allow. However, know that objections are bound to arise, even when it comes to the greatest properties. 

Having the foresight to identify and address any potential objections empowers you to increase occupancy faster than ever before. Overcoming objections is a skill that can have an even bigger impact on your ability to get apartments leased than your marketing efforts can, making mastery of this skill is one of the best investments you could make. 

Start mastering your sales skills and increasing your occupancy rate today!