While at the annual National Apartment Association (Naahq) conference, Apartmentalize, this past June I had the privilege of meeting a rep from a large PropTech vendor's impressive booth.

He was demonstrating an AI feature that may soon complement the proptech's existing suite of other AI solutions.

I'll admit watching this feature's capabilities-from composing emails to sending timely notices to tenants and even managing work orders across the entire portfolio-was amazing.

My primary focus at Red Cedar Advisory Services is not tech or property management. It's HR consulting and recruiting for the Property management industry. So why would an application like this excite me so much?

To start, this feature went above checking all of the boxes important to HR. Aced all of the items that are directly impactful to the people, such as:

• Will it make things easier for people? Yes
• Is it easy to train? Yes
• Can it handle a growing team? Yes
• Will it actually make things more efficient? Yes
• Will everyone have an equitable opportunity to benefit from this application? Yes

But here is when things got exciting for me. When it struck me...This AI can improve recruiting initiatives for the Property Management industry!

This industry has always struggled with high turnover and recruiting efforts have been challenging.

An application like this will allow organizations to cast a wider net in the talent pool and recruit individuals from other hospitality industries who possess the soft skills required for property management.

Even those will none or less than the generally required background in property management can excel in the role with the assistance of AI.

AI in Property Management not only offers opportunities for new talent but can also empower existing employees to enhance their performance. For instance, if someone has the right qualities but lacks skills such as email composure, interpreting reports, or navigating technology, AI can fill those skill gaps and increase their abilities.

Embracing AI in property management isn't just about fascinating new technology. It's about embracing the possibilities-new opportunities to find talented folks and helping our current team members to become even better.

Let's celebrate this new era of innovation and seize the potential that AI brings to the nurturing of our existing talent and enhance our recruiting efforts, benefiting not only each organization but propelling the entire industry forward!

I encourage you to consider what tech applications can make this job easier within your organization and in doing so how you can adjust your recruitment strategy to include enticing individuals from other customer-centric hospitality industries to do this job.