Hey! Did you know that Travis Kelce (who is a Tight End for the Kansas City Chiefs of the National Football League) and Taylor Swift (who is Taylor Swift) are potentially dating? Or, if not dating, at least hanging out a lot? Swift even went to watch him play football the other day!

Of course you know that. Everyone with a pulse in this country and probably other countries knows that. The news is everywhere! The NFL even reported about Swift attending Kelce's game.

Are they really in love? Or are they both just trying to boost their popularity, especially to new groups of people who might not have cared about them previously? Who know? Who cares! (Just kidding. We all love you, Taylor, and we want you to find happiness. You seem fine as well, Travis.) All we know is that if it is to boost popularity, it's working. News that Swift was at the football game—sitting next to Kelce's mom, by the way—outshone the NFL's Super Bowl halftime show announcement. And after that game, sales of Kelce's jersey spiked by 400 percent, putting him among the top five most popular jerseys for sale, according to a spokesperson for sports merchandise company Fanatics. Beyond merch sales, Kelce gained thousands of Instagram followers, and the game was the most-watched football game that week.

Talk about great influencer marketing.

Influencer marketing in general can have a lot of benefits for the company and the consumer. For multifamily operators and marketers, that can mean reaching new potential renters, ones who might not necessarily see targeted ads for a community on Google, or who don't go directly to the community website for information about apartments.

There are several reasons you might want to consider influencer marketing for your multifamily community.

Prospective residents—80 percent—use social media when they're looking for an apartment. You might as well get in front of them. The NFL knows this for their marketing—they tweeted that Taylor is HERE! 

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