Now your apartment community can interact with your Facebook fans when they walk into your doors with the new Facebook Bluetooth Beacons. This nifty little device will sit on your desk and help promote more information about your community. Currently, Facebook is giving away one free Beacon per Facebook account, but for only one randomly selected fan page as of now. They say the Beacons should be delivered over the coming weeks, but nothing is certain at this point. I remain optimistic they will come in the mail, so we can get a jumpstart on this new technology.

How is Works

When new potential residences walk through your door and open up the Facebook app the new Place Tips feature will offer information such as:

• Welcome note and photo
• Ask to LIKE your fan page and check-in
• Current posts on your Facebook page
• Show their Friends who like your page

The Facebook Beacons utilizes Bluetooth technology to send one-way signals to the users phone to ensure they get the correct information about your fan page. Facebook claims the Beacons do not collect any data from people’s phones, but still be aware of this since it’s still a really new product. Users must enable their location settings and have Bluetooth enabled in order to receive Place Tips from the Beacon at your community.

Set up is a breeze. Simply remove your Facebook Beacon from the package then remove the sticker on the back. Lastly place it in a safe area on your desk and you’re done!
In closing, I really hope these FB Beacons are delivered as promised and I hope they roll it out for everyone very soon. Businesses who try this technology now will be very happy they did. Also, a new trend in Proximity Marketing for Apartments will emerge which is the really exciting part!