In today's fast-paced, technology-driven world, there's no room for outdated, hard-to-learn systems. This is especially true for multifamily property management, where efficiency and effectiveness are paramount.

The problem with traditional multifamily CRMs

Traditional CRMs were once considered cutting-edge, but they need to catch up with the demands of modern property management.

Multifamily CRMs weren't built to harness the power of automation and artificial intelligence (AI) to improve efficiency and productivity for onsite teams. Many rely on manual processes for data entry, lead tracking, and follow-ups, which are a time sink and leave room for human error. By not leveraging AI-driven automations and machine learning, these CRMs fall short in streamlining workflows, predicting resident behavior, and personalizing renter communications.

Not to mention, integrating CRMs with third-party AI leasing assistants, survey tools, marketing solutions, and Property Management Software can be time-consuming and frustrating. This often leads to a disjointed system that hinders efficient communication and collaboration between team members.

As the industry becomes increasingly competitive, we should embrace technologies that enable property managers and leasing agents to make data-driven decisions, enhance tenant satisfaction, and spend less time doing manual communication-related tasks. 

The solution: AI-driven marketing and leasing platforms

Imagine a platform that combines a built-in AI leasing assistant, a smart CRM that automates traditionally manual tasks, a social media management tool that drafts posts for you, and a reputation management system—all working together seamlessly.
Here are a few key components of an AI-driven marketing and leasing platform that can revolutionize your multifamily property management approach.

Comprehensive AI leasing assistant

The AI leasing assistant should handle the bulk of your leasing inquiries, providing instant responses to prospective tenants, scheduling tours, answering frequently asked questions, and nurturing them along the way. Something to look into is the different communication channels offered as well.

For example, some AI leasing assistants connect to social media profiles like Google Business Profile and Facebook Messenger in addition to more common channels like web chat and SMS. With this level of automation, your leasing team can focus on closing deals and providing top-notch customer service. 

Smart CRM

Look for a solution that offers traditional multifamily CRM features like prospect and resident relationship management and call tracking, that also utilizes smart features like proactive insights that can predict the likelihood of a resident renewing their lease. It should be simple, intuitive, and automated, so your team can maximize the platform's full suite of features without getting lost in a sea of confusing workflows. 

AI-powered social media management

It's no secret that social media plays a crucial role in attracting and retaining residents. Make sure the platform's social media management tool has all the basics, such as a social media calendar, but don't forget about more advanced features. See if your CRM provides access to a library of recent, relevant articles or, even better, AI that drafts relevant social posts for your prospects based on their interests and behavior. This saves your team time and ensures your social media presence is always engaging and tailored to your target audience. 

Reputation management system

Understanding how residents feel about your property is essential for maintaining a positive reputation. The reputation management system should use AI to gauge resident sentiment and prompt them to leave reviews when the timing is right. This helps you stay on top of potential issues and maintain a strong online presence.

Can your CRM keep up?

The future of multifamily property management lies in harnessing the power of AI and replacing outdated systems. By leveraging AI, you'll streamline your business, improve communication, and make data-driven decisions that lead to higher occupancy rates and reduced NOI. Don't let your business fall behind—embrace the power of AI to propel your communities into a new era in leasing.