There’s nothing quite like returning from a conference.  Most of us are full of ideas, reengaged with our strategies, and of course, completely exhausted.  It is almost absurd how much learning and networking (i.e. partying) is squeezed into a short period of time.

Because a lot of us just got back from NAA, I thought it would be a good time to think about how we can be better.  We spend so much time thinking about our competitors and observing their behavior that it can be really easy to sort of lose sight of what makes us unique.  Without realizing it, we start mimicking others, or we even get caught up in only doing the status quo. Don’t do that. 

You, your property, and your company all have a personal story that makes you unique.  A story that has nothing to do with price or amenities.  Learn from others, especially their mistakes, but stay true to who you are.  Take all of this information you have gathered during sessions, while reading reviews, and during your daily internet stalking, and ask yourself how you can be better. 

Always remember that you have the power and the information to grow and improve. Look for opportunities and develop a strategic edge.  It’s up to you to own it and put in the effort.

3 final tips:

• Own your niche, whatever it may be.
• Share your story. Prospects and residents don’t figure this out on their own. You and your entire team have to be able to deliver your story in a clear, concise, and memorable manner. 
• Stay Authentic. ‘Nuf said.