This week marks a special time for many college students: the beginning of the fall semester. Students may be feeling the pressure of getting all their books, supplies, and living essentials in order, especially if this is their first time away from home. One aspect that many may overlook or not spend enough thought on is exactly where they’re going to live. Students may be unfamiliar with the area and unsure of what to look for in a student housing community. Many have already made their living arrangements but there’s still an opportunity for “late registrations.” Here are the top things students look for in a community.
Students will seek communities close to campus. However, these communities fill up and are more than likely completely leased. On the flip side, don’t count out students who are seeking a good deal on rent. If your community can’t offer a short distance to campus, make up for it through affordable rent. Students will trade a longer commute for savings in the long run.
College dorms can be the equivalent of living inside a closet. That’s why many seek off-campus housing. Students need room to study in peace; there’s nothing worse than having a roommate playing video games three feet away from you while studying for the big exam. They also desire privacy; that’s why they’re interested in an off-campus community. Show students how you can provide space and privacy and you’ll have an upper hand.
Think about this from a student’s perspective: the less they have to move, the more appealing a community is. Beyond the obvious, such as a bed and furniture, consider offering higher-end accommodations. These come in the form of installed televisions, kitchen utensils, and anything you can think of. Students move a lot when in college; give them an incentive to keep coming back. Making their lives easier for moving in can also help you with rent prices.
College is an important time in a person’s life. Your community can appeal to new student residents by finding a good balance of the list above. If your community isn’t that close to campus, have your rent reflect it, but know when to draw a line. Provide generously sized rooms and community spaces for peace and quiet. Finally, the less they have to move, the more likely they’ll come to you. If you can provide these staples, you’ll get more than just an “A for effort!”