The multifamily industry recently witnessed a legal challenge against a major property management software provider. The lawsuit questions the software's role in rent pricing, sparking conversations about transparency, compliance, and customizability. While the company in question has strongly defended its software, this situation brings up several talking points that are worth considering.
This legal challenge serves as an eye-opener, highlighting the importance of carefully navigating the use of revenue management systems within a complex and ever-changing legal framework.
Lessons for the IndustryAs this legal case progresses, its outcome could have far-reaching implications for how revenue management systems are perceived and regulated.
In the meantime, focus on ensuring your systems are transparent, compliant, and customizable to foster trust and provide a better living experience for residents.
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Lidia Zaragoza, MBA, is the VP of Marketing at Livly, a leading SaaS platform in multifamily property management. She earned her MBA from California State University, Monterey Bay, with a focus on sustainable business practices. With 18 years of experience in the multifamily sector, Lidia has a proven track record of building teams that consistently achieve strong engagement results. She emphasizes a marketing approach that combines storytelling with data-driven insights, creating campaigns that are both impactful and aligned with industry trends.