The multi-housing market is a strong, but crowded, field to play in these days. More people are opting to rent. In fact, the Harvard Research Center believes the 2010s are on track to become the strongest decade for renter growth in history! No wonder we are seeing amenities like pet recreation facilities and on-call concierges pop up in multi-housing buildings across the nation. Hey, it’s competitive out there and properties have to do what they can to stand out.

Many are stepping up their tech game as a point of differentiation. It’s a good play. “Smart” features entice residents who are tech savvy, those who seek efficiency in everyday tasks, and individuals and families driven by the next big thing. Many multi-family tenants now have access to dependable Wi-Fi, Internet TV, cloud-connected devices, and a lucky group is even using their smartphones to lock and unlock their doors.

It’s the latter tech tool that is arguably the easiest upgrade for properties to integrate into their set of amenities. For one, smart locks require no electrical or communication wiring and no modifications to door frames. Some even fit within an open architecture system, which means properties can integrate the smart lock system into their existing access management software. Property managers also tend to favor these tech-forward locks because it means they can manage lockouts and re-key locks from just about anywhere. In other words, no more touring.

As a sales tool, however, smart locks offer more than distinction. These exceptionally convenient tools enable residents to ditch the inconvenience of house keys. Plus, well-designed smart locks are tightly controlled for an extra measure of security, a strong and rising priority among residents.

Look, it’s a great time to be in the multi-family game, but it’s competitive. Properties that offer conveniences like smart locks are sure to hit a home run with potential residents.