Every so often something comes along in the Social Media realm that makes me giddy with excitement when I realize what it means for our industry.  A few years ago, I went nuts with Pinterest and using it for all things property management.   Since then, I have dabbled with a lot of other social media sites, ideas, options, and functions, but honestly, it wasn't until a few days ago that I had found that next little thing that made me swell with glee.

Perhaps you've already seen it in your Facebook feed, but what I am excited about are Facebook 360 photos.   Okay, before I get too far ahead of myself, what I am specifically excited about is the fact that this can be done with your cell phone.  Yep!  What was once a thing that required a special camera, has become a thing that each and every one of us can do.

So, what are Facebook 360 photos and why is it exciting?  Facebook 360 alone is a type of video that allows a viewer to see all 360 degrees of a photo/video/place simultaneously.   Now, when using your cell phone it's reduced down to a 360-degree photo that allows the user to pan/zoom and experience all of the dimensions as if they are truly in the spot the photo was taken.  It's very similar to the virtual tour that one of the industry's big ILS's provides.

Ahh and that brings me to the fun property management part!  Using only your cell phone and your Facebook page, you can now create a virtual tour for anything you want on your property, in your community, in your office.  Want to create a 360 for every single one of your available vacants?  Go right ahead!  Thinking that you want to show off your amenities?  Why not?  

Facebook has made it incredibly easy for us to add a virtual and very real element to our pages.  It gives visitors to your page an up close and personal view of your community without ever having to set foot in your office.  It's easy to do and only take a few minutes of your time.

Have you given Facebook 360 a try at all?  I'd love to hear about your experience!