Selecting the right technology is critical. The prop-tech space is highly competitive and some companies rely on inflated numbers to make their products more attractive. I've seen it happen, and it's a fast way to lose trust. A bit of research—or even a few secret shopper calls—can quickly expose those "too-good-to-be-true" claims.

In my research, I've come across eye-popping claims about engagement, retention, and revenue share that didn't add up. Instead of accepting them at face value, I looked deeper and found that reality often fell short of the promises.

This experience taught me always to question the details behind the numbers. Companies may boast impressive metrics, but verifying that their claims align with actual performance is crucial, especially regarding revenue share models.

When a platform promises revenue share, ask how it's calculated and compare actual results to what's promised. The revenue model should be clear and straightforward. If payouts happen on irregular schedules or are difficult to track, that's a red flag. You should know exactly when and how much you'll be receiving—without confusion.

Inflated revenue claims often come with complex payout structures, leaving clients frustrated when reality doesn't match the hype. If the model seems convoluted, dig deeper.

Inflated numbers damage not only a company's credibility but also trust across the entire industry. Once multifamily operators experience exaggerated claims, they become skeptical of future tech solutions, making it harder for all of us to build trust.

As decision-makers, you need platforms that deliver on their promises. Overpromising leads to wasted time, missed revenue, and unhappy residents.

The best way to cut through inflated numbers is to request a live demo of any tech stack you're considering. A demo lets you see the platform in action, ask specific questions, and ensure it meets your needs.

Relying on presentations or brochures alone won't give you the full picture. A live demo offers transparency and builds trust by showing you exactly what you'll get.

Inflated numbers—whether related to product capabilities or revenue share—can lead to poor decisions and wasted resources. 

Always ask for a live demo. Seeing the product in action is the best way to confirm it can deliver real results. By focusing on transparency and accuracy during the evaluation process, you'll ensure you're investing in a tech stack that genuinely benefits your operations.