As a property manager, you likely have noticed the challenge that exists in apartment marketing. It can be hard to get the positives of a property across in many kinds of marketing, as most people are looking at the cost and spying closely for any kind of negatives. Basically, people are always looking for that one reason to look at another property rather than your own; your job then becomes trying to convince them not to do so.

If you want to start making better progress when it comes to apartment marketing, here are three fundamental steps that can make a telling difference to your success rate. Use these, and you are far more likely to find it easy to get your apartments rented out to the right tenant.

Host Community Events

One of the most powerful tools that you can utilize for powerful and effective apartment marketing stems from hosting a community event. Not only does this allow you to draw in interested parties and gain some trust, it lets you begin to better understand the local community.

That understanding can be essential to long-term success. Just make sure that you use a local calendar to find some spare time on the local scene; competing with things like school events will see turnout dwindle quite heavily. Also, give yourself between 4 and 6 weeks of marketing time to help build up local interest in the community.

An event, though, from raising supplies and food for food banks and homeless charities to bringing everyone together for a bake sale that gets residents working together for the greater good, can be very powerful indeed.

While community events can be tough to organize as its entirely based on what your local area makes possible, they are great for indirect apartment marketing and reputation management.

Match The Reality

Another great tip for effective apartment marketing stems from your word choice as much as anything else. Rather than concentrating on the basic features, sell the feature as a benefit. On any kind of marketing material – from a website page to a flyer – instead of just listing it as ‘2 Bathrooms’ why not list it as something a little more ambitious?

Always take a look at what your apartment can offer in terms of benefits, and market them instead. Don’t just sell the feature; sell the benefit to everyone who will listen to you!

Go Hard On Weekends

Most of the time, people looking to move into an apartment will be too busy during the week to make time for a viewing. Instead, utilize all of your time and energy looking closer at them on the weekends. Get your flyers out on a Friday, promote your social media content most heavily on the build-up to the weekend and get out there in public with stalls and workshops on the weekends to draw people in.

Have all of your events like open days and viewing on the weekend; it’s when people are likely to be in the mood for viewing, and the mind-set for hearing what you have to say. Marketing to someone who is neck-deep in work and life related stresses will get you nowhere. Catch them on a happy weekend day, though, and they might more amicable.

Marketing apartments and properties can be hard work, but balancing out your timing, your location and your word choice can make all the difference. In all of your marketing elements – whether that is online ads and directories or local advertising – should look to implement these apartment marketing fundamentals for progress.