Much has been written about our industry's remarkably good performance since March, including several pieces of our own. The NMHC rent payment data has been particularly encouraging, with August 1st collections essentially on par with April through July numbers compared to last year.
We also see good news in the overall economic recovery pace despite an increase in reports around challenges with college campus openings and other event-driven spikes. At the time of this writing, the 7-day average of new cases is the lowest since early July (though still almost double April numbers). And STR reported last week that nationwide hotel occupancy is back up to 50% occupancy for the first time since March.
As we have written before, there is good reason for trepidation over what will happen September 1st...and again on October 1st. While our crystal ball is no less cloudy than anyone else's, it does seem clear that there are three key principles at play in any forecast for this fall:
First, let's talk about the wild card. The aforementioned decline in infection rates is certainly good news though we need at least an additional 80% reduction to get down to numbers anywhere near Europe. As for the flu, another piece of good news is that South Africa reported an almost non-existent flu season for their current winter, apparently driven by all of the COVID-19 mitigation efforts.
Seasonality has helped with this downturn, as pandemic has coincided with peak leasing season. As we move into September, that trend will turn naturally against us, although there is some hope that pent up demand may level out seasonality a bit.
There may be some limited truth to that in bi-coastal CBD markets since they were more limited early in the pandemic. However, the well-reported general trend away from urban centers may offset that lift (at least until there is a vaccine). And color me a skeptic on this for any other markets, many of which have seen relatively strong YOY demand (though often at price reductions). So the notion that there's pent up demand seems driven more by hope than by data. In short, we expect at least normal seasonality patterns to emerge.
The single biggest single variable in the forecast is congressional action. There is a broad consensus that the relative success we have experienced (aka relative lack of any disasters) has been driven by the record bi-partisan $3 trillion support package at the start of the crisis. With Congress currently at an impasse on further stimulus, what could the future look like?
We have not yet had a "Lehman moment" as we had in the 2008-09 recession. While that recession started in December 2007, the market felt fine through the summer. It wasn't until the Lehman bankruptcy in September that everyone felt, and reacted to the reality of what was happening.
This recession is certainly different as everyone realized we had a problem by mid-March. However, the quick and record stimulus has thus far protected us from the worst, particularly at the higher end of the job market. We believe the market is still expecting a stimulus; after all, how can Congress not come to an deal, especially as they face voters in an election year.
We certainly hope that is will be the outcome (although "normal recession rules" will still be more painful in the upcoming low season than they were during the high season). If it becomes obvious that there will be no further material federal support this year, does that become this recession's "Lehman moment?"
In such a case, demand could easily be outpaced by supply. As we blogged last week, this creates a prisoner's dilemma scenario and a possible race to the bottom. Such a vicious cycle can cause demand to essentially freeze. In such a case, price actions won't stimulate demand as much as we'll need - a concern that we shared at the start of the pandemic. Fortunately, that proved premature in all but a small number of markets, but it doesn't mean it can't happen as part of a "W recession."
When demand drops that precipitously, there is no magic formula to avoid the pain, but we must mitigate it as much as possible. Our advice as we transition to fall and winter seasonality is to hope for the best, but plan for the worst. All multifamily operators need a plan for the fall that takes into account the uncertainties highlighted above. Do you have one?
Donald is CEO of Real Estate Business Analytics (REBA) and principal for D2 Demand Solutions, and industry consulting firm focused on business intelligence, pricing and revenue management, sales performance improvement and other topline processes