Hey, did you know it's Valentine's Day in a week or so?
Seriously, I'm really asking. Personally, I could have sworn Thanksgiving was coming up, but then I checked my calendar. I'm just trying to help you all.
So, obviously Valentine's Day at your apartment community is going to look a little different. There are still ways to celebrate with your residents. I ranked some options—for your convenience—starting with the worst option to the best, awarding each a certain number of apartments. And don't forget to document all your activities and events on your social media channels and use them in your marketing efforts!
11. Have a kissing booth in the lobby. Hmm, maybe not this year. It's a pandemic, after all. Actually, don't do this at your community. Ever.
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10. Make a Valentine's Day post on your social media channels with puns such as "We LOVE our residents." This is fine, but a little groan-worthy.
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9. Make a Valentine's Day post on your social media channels that says "Happy Valentine's Day!" Not much better than the last one. You'll hopefully get a few likes and some comments on both types of posts, which is great for engagement, but at least this one doesn't have puns. I heart that.
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Jessica Fiur is the editor-in-chief at Multi-Housing News and Commercial Property Executive.