The multifamily space is undergoing a rapid evolution and transformation fueled by tech-based features and services that require seamless WiFi connectivity. From self-guided tours and digital payment solutions to smart-home technologies and remote work capabilities, a reliable internet connection is critical. However, delivering end-to-end connectivity involves more than simply setting up routers and access points. It demands a comprehensive approach that can support the modern multifamily experience.
According to research conducted by Parks Associates, the average household with internet access has 17 devices connected at once. Multiplied by hundreds of units in an apartment community, that can put a severe strain on connectivity. Unlocking the type of WiFi service that keeps residents and associates connected, regardless of their location on property, begins with laying a proper digital infrastructure.
Reimagine Connectivity
As it stands, only 1% of renters have access to community-wide WiFi service while a staggering 79% have expressed interest in total connectivity. This highlights the tremendous gap between what today's residents want from a WiFi provider and what operators are actually delivering. For operators, this requires reimagining the digital foundation for the built environment.
One of the biggest challenges operators are encountering today is implementing an adequate WiFi connection that can propel the modern community and meet resident standards. Their connectivity foundation is insufficient and residents are demanding a reliable and seamless connection throughout the community.
From the Bottom Up
When it comes to digital infrastructure, a solid foundation is imperative to optimization. Constructing a continually connected environment starts with establishing a robust infrastructure backbone built with a 100% fiber network and leading system capabilities. For most communities, this calls for a retrofit of existing hardware and best-in-market deployment and project management services to make integration seamless.
In order to meet the diverse characteristics of individual communities, flexible deployment models are critical to future proof every unit.
Flexibility is Fundamental
No two communities are the same, and implementing a solid foundation entails offering multifaceted solutions. Whether it is managed bulk WiFi, roll to bulk or managed opt-in, flexible deployment models can empower operators to tailor their connectivity solution to meet the specific needs of each community.
From upgrading existing infrastructures to new developments, these deployment options offer both scalability and adaptability.
Future-Ready A Foundation for Life
Property-wide connectivity is no longer a luxury, it is a necessity for modern operations and tech-centric strategies. The smart home amenities and digital features of today's communities are the driving force behind a community's longevity. The need to adapt and evolve with tomorrow's technologies has never been more paramount.
Providing a robust foundation is a distinguishing characteristic of a community that sets it apart from competition in an increasingly challenging market. Moreover, it ensures operators can continually meet the growing expectations of tech-savvy residents. A seamless end-to-end WiFi connection enhances the overall living experience, marking it with increased convenience and efficiency for residents and associates alike, as well as greater NOI for owners. This is an amenity that is required to meet the demands of future residents.
The future of connectivity within multifamily communities requires a holistic approach to establishing a solid foundation capable of supporting an expanding infrastructure. By prioritizing seamless integration and activation, smooth user experiences and consistent connectivity, operators will not only meet, but surpass resident expectations.
To fully embrace the future, operators are going back to the basics and laying the foundation for multifamily and the built environment, leading the charge toward unified network connectivity.
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