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Your units are spotless. The grounds are practically manicured. Every window, door and breezeway is in good repair. There’s plenty of lighting. The pool is sparkling clean and crystal clear. What else are prospective residents going to see when they visit your property?
You!
And, if you’re not there personally, they will see your employees. And your staff is a direct reflection of you. This business belongs to you.A recent survey asked residents to rank the things they were looking for in their search for a place to live.
The appearance and attitude of the landlord and his or her staff was the most important factor!
A potential resident is the person who is going to provide you with monthly income, pay down your mortgage, and let you have all of the appreciation value. Remember this when you deal with them! And, as the saying goes, you get what you ask for. Greet customers with a warm smile and a handshake. Let them know they are welcome. A good attitude will attract good residents, just as someone who is rude or careless will attract a bad residents.
Professionalism Speaks Loudly
A professional attitude can set the scene for your entire property. A well-trained staff will let prospective residents know immediately what is expected of them. Good residents will appreciate this – bad residents will avoid it! Employees should be neat, well groomed, and in modest attire. Make sure they greet customers and are able to answer questions. Have staff and forms organized, have a set procedure for showing the property, access paperwork quickly and easily, and a good resident will feel comfortable and well taken care of. Residents who are thorough, organized, clean and friendly will seek the same.
Take an Honest Look
Take a good look around the property. Now take a good look in the mirror. With a well-maintained appearance, organization, professionalism, smiles and warm welcomes all around, you’ll surely like what you see. And so will your residents.