Leasing today to a savvier, well informed prospect is challenging at best, but even more difficult is convincing our current residents that these renewal increases are actually worth it. How can we persuade them of the “added value” concept if we haven’t shown that value throughout their current lease term? Value-added selling is significantly different than traditional selling.
However, once the “honeymoon” of the initial sale is over, now real life issues begin to emerge. Promises made during that initial relationship phase are put to the test. Miscommunications, lack of compassion, or negative responses to emotional situations can become a harsh reality. Clearly everyone is stressed these days but to our residents, the onsite staff doesn’t have that luxury of lack of patience for the resident just because, as they say, “I pay a lot of money to live here!”
Join Jackie Ramstedt and the Webinar Wednesday in a special recorded broadcast to learn the keys to value added sales!
Who should watch:
On Site Team Members, Regional Managers, Small Owners, Management Company Executives, Training Directors
About Jackie Ramstedt:
Jackie Ramstedt CAM, CAPS, CAS is a nationally renowned Keynote Speaker, Performance Consultant, and CMO Chief Motivational Officer for Ramstedt Enterprises, Inc. based in Austin, Texas. With more than 28 years experience in the multi-housing industry, Jackie has spoken to thousands of industry professionals on a national level for the National Apartment Association, the Multi Housing World Conference, Multifamily Pro Annual Brainstorming, the Institute of Real Estate Management and numerous state and local Associations. This is also Jackie’s 8th year speaking with the prestigious Apartment All Stars.
Now in its fourth decade, Yardi® offers a complete real estate management solution with the Yardi Voyager® platform. Stacked with the Yardi Multifamily Suite™, Yardi Marketing Suite™ and Yardi Orion™ Business Intelligence, it includes marketing, operations, accounting and ancillary processes and services with portfolio-wide business intelligence and platform-wide mobility.
* Each registration is good for one attendee OR one on-site team. If you would like multiple attendees, group viewing events, or other needs, please contact us.
